Ultimate AI is a virtual customer support agent that works 24/7 and speaks 109 languages. I was contracted by Function and Form Digital to create a custom icon set along with enhanced icons for the three pillars of the company. Additionally, I created a hero illustration with the capabilities of being animated.
The direction of the rebrand was to lean on the bright color and utilize geometry to create abstract visuals. I focused on overlapping elements to add intrigue and create new shapes in the negative space. All of the icons were designed to work on both light and dark backgrounds.
“Anthony blew us away with the illustration and iconography work he provided for one of our re-brand and website projects. Not only was it clear that he took the time to understand our brief, but he also put his own spin on it; which is exactly what we were hoping for. Surpassing all expectations, his creative input plays a key part in the new brand and our client is immensely happy. I cannot wait to work with Anthony again and will jump at the first opportunity to do so.”
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