Beam
Project: Logo Design, Color Palette Build, Typeface, Business Card Design, Lead Submission Form
Beam is an all-in-one marketing product offered by Optimal Digital Marketing. The product was designed to empower businesses by offering design and web solutions, insightful data on keywords, search volumes, and estimated leads. This allows organizations to better understand the search behavior around their business, optimize advertising efforts, and capture leads with ease. The challenge in designing the logo was to create a visual identity that reflects both the simplicity and the precision of Beam’s marketing services, while emphasizing the core idea of insight and clarity.
The logo is built around the concept of a horizontal beam, crafted through negative space that splits apart the letters of the wordmark. The idea is to represent clarity and division, with the beam acting as both a physical object and a metaphor for the clear, powerful insights Beam provides its users. The design is minimalistic yet dynamic, with clean lines that communicate precision and straightforwardness.
By utilizing negative space to carve through the wordmark, the logo emphasizes the idea of breaking down complex information into digestible insights. This simple, geometric approach is scalable and adaptable, making the logo highly versatile across various digital platforms and mediums.
Beam is built with simplicity and functionality in mind, allowing businesses to easily track and analyze the performance of their marketing efforts. The keyword search insights are presented in a straightforward, user-friendly dashboard that provides key data such as monthly search volumes and estimated lead generation potential.
In addition to the logo and business card, a submission form was created to capture important client information, such as contact details, business goals, and current advertising methods. This form is designed to gather valuable insights that help Beam tailor marketing strategies to each client’s specific needs, enabling personalized growth solutions.
“Anthony is a talented designer who can think through things so you don’t have to and arrive at an elegant solution.”
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